Genshin Impact Authentic Merch: How to Spot Fakes in 2025

Genshin Impact Authentic Merch: How to Spot Fakes in 2025

You want to make sure you get Authentic Merch when shopping for Genshin Impact items. Watch for these quick signs:

  • Check for the official logo on every product.

  • Look for anti-counterfeit Holo stickers on the packaging.

  • Review the seller’s reputation and ratings before you buy.

Tip: Always double-check these details. If something feels off, trust your instincts and walk away.

Authentic Merch Sources

If you want to buy Genshin Impact items, you should know where to get real merch. Picking the right place helps you stay away from fake stuff and get good products.

Official Store

Start by checking the official stores first. In 2025, HoYo Toys is the main trusted online store for real Genshin Impact merch. HoYo Toys works with HoYoverse and Cherrycom Worldwide SL. You can buy figures, plushies, clothes, and accessories there. HoYo Toys ships to many countries and uses safe payment ways. Other official stores are AmiAmi, CDJapan, Animon, and Otaku Collectives. These stores are also good, but HoYo Toys is easiest for fans everywhere.

  • HoYo Toys (main official store)

  • AmiAmi

  • CDJapan

  • Animon

  • Otaku Collectives

Note: Some official stores, like the miHoYo store, only sell in certain places. HoYo Toys is open to most fans around the world.

Licensed Retailers

You can also shop at licensed retailers. To make sure a store is licensed, look for these things:

  1. Find official merchandise labels from miHoYo or HoYoverse.

  2. Make sure the seller can use Genshin Impact images and names.

  3. Look for official logos, holo stickers, or QR codes on items.

  4. Check if the seller says where the product comes from and uses official ways.

  5. Stay away from fan-made items without real branding.

  6. Buy from trusted agents or websites.

  7. Read reviews and ratings from other buyers.

  8. Compare prices to see if a deal looks too good.

  9. Look for clear return and refund rules. 10. Use safe payment ways like credit cards or PayPal.

These steps help you stay away from fake or unlicensed items.

Verified Platforms

You can find real merch on some trusted online sites. The table below shows good sites that sell official Genshin Impact products:

Verified Platform

Description

Notes on Verification and Authenticity

miHoYo Store on Tmall

Official miHoYo store with new items from the company

Products have MiHoYo tags, official logos, and anti-counterfeit labels; mostly for China and Japan

HoYo Toys

Main trusted online store run by Cherrycom Worldwide SL with HoYoverse

Sells figures, plushies, clothes, accessories; ships worldwide; all items are officially licensed

AmiAmi

Licensed retailer with official Genshin Impact merchandise

Known as an authorized seller

Big Bad Toy Store

Licensed retailer with official merchandise

Authorized distributor

Good Smile

Makes and sells official merchandise

Officially licensed

Crunchyroll

Licensed retailer with official merchandise

Authorized partner

Animon Life

Trusted seller and official distributor for Genshin Impact and Honkai Star Rail

Works with miHoYo; makes sure items are real

Otaku Collectives

Sells official merchandise from Genshin Impact and other series

Products come from official creators or licensors

Hoyoverse Global Shop

Official Hoyoverse store with collectibles, clothes, accessories, electronics, home decor

100% official products; ships worldwide; has pre-orders and limited editions; uses official payment ways

Tip: Do not buy from dropship sites like AliExpress or sellers who are not verified. These places often sell fake items or fan-made goods that are not official.

Packaging

When you buy Genshin Impact items, you should always check the packaging. Real products have special features that help you spot fakes. If you know what to look for, you can avoid getting tricked.

Logos

You should see the official trademark logo on every box or bag. The logo shows that the item comes from miHoYo, HoYoverse, or another licensed company. Look for clear printing and sharp colors. Fakes often use blurry or faded logos. You may also find the company name, like miHoYo or Good Smile Company, printed on the packaging. If you do not see these names or logos, you should be careful.

Tip: Always compare the logo on your item with pictures from the official store. If the logo looks different, the product might be fake.

Holo Stickers

Holo stickers help you spot Authentic Merch. These stickers shine with rainbow colors when you move them. You should find them on the box or tag. Real Genshin Impact items use anti-counterfeit labels, which can be holographic stickers, QR codes, or special serial numbers.

  • Holographic stickers prove the item is real.

  • QR codes on the sticker should send you to the official website when you scan them.

  • Sellers who sell real products show close-up photos of these stickers.

  • You can ask for more photos before you buy.

If you do not see a holo sticker or the QR code does not work, you should not buy the item.

Serial Numbers

Serial numbers give you another way to check if your item is real. You can find a serial number on the box or sometimes on the base of a figure. Scan the QR code or search the serial number on the manufacturer's official website. If the number matches, your item is real. If you cannot find the number or it does not show up on the site, the item is probably fake.

  1. Look for a serial number on the packaging or product.

  2. Search the number on the official website to check if it is real.

  3. Avoid items without a serial number or with a number that does not match.

  4. Check for the company name on the box. If it is missing, be careful.

  5. Ask the seller for close-up photos of the serial number before you buy.

Genshin Impact official merchandise always comes with secure packaging. You should see layers of bubble wrap inside the box. This keeps your item safe and shows the seller cares about quality. You will also find a MiHoYo verification tag on the packaging. This tag proves the product is real and made with high standards.

Note: Fakes often miss these important features. If you do not see a logo, holo sticker, or serial number, you should not trust the product.

Quality

When you buy Genshin Impact products, you want good quality. Real items are easy to spot because they use better materials and have nice paint and build. Fake items might look the same at first, but you can find differences if you check closely.

Materials

You can tell the difference by touching the materials. Official Genshin Impact merchandise uses strong and safe materials. These items last longer and look nicer on your shelf. Fake items use cheap plastic or cloth that breaks or tears fast. Sometimes, fake products use unsafe stuff that can be bad for you.

  • Official items come from trusted places and keep their value.

  • Fakes feel weak and may have rough edges or smell weird.

  • Real products use good materials and have nice designs.

  • Fake items often come in thin packaging that gets ruined easily.

Here is a simple chart to help you see the difference:

Feature

Official Merchandise

Counterfeit Merchandise

Box Material

Strong cardboard with bright colors

Thin cardboard with faded colors

Logos

Clear and sharp logos

Blurry or stretched logos

Holograms

Shiny and secure stickers

Dull or peeling stickers

Serial Numbers

Real and can be checked online

Missing or fake numbers

Tip: If the box feels weak or colors look faded, it might be fake.

Paint Details

Paint shows the real quality of a figure or collectible. Authentic Merch has neat lines, bright colors, and careful shading. You will see sharp details on the face, hair, and clothes. Fakes often have paint problems that make them look messy.

Common paint problems in fake Genshin Impact items are:

  • Uneven or blocky colors

  • Smears or bubbles in the paint

  • Flat hair with no shading

  • Hair tips that look round or odd

  • Messy or blurry lines

  • Missing small details

  • Colors that look dull or faded

  • Strange marks or mistakes, especially on faces

Always look at close-up photos before you buy. If you see these problems, the item is probably fake.

Craftsmanship

Craftsmanship means how well the item is made. Official products are made with care in every part. You will see smooth seams, tight joints, and perfect shapes. The pieces fit together well and nothing feels loose.

Fake items are not built well. You might see gaps, rough edges, or parts that do not fit. Sometimes, the logos are missing or look wrong. The item may feel too light or too heavy compared to a real one.

  • Real items have strong joints and smooth finishes.

  • Fakes can break easily or have parts that fall off.

  • Official products always have the right logos and tags.

Note: If you see missing logos, rough seams, or loose parts, do not buy the item.

Price

Official Pricing

You should always check the official price before you buy any Genshin Impact merchandise. Official stores and licensed sellers set their prices based on quality and real value. These prices help you know what to expect and make it easier to spot fakes.

Here is a table with the usual price range for popular items in 2025:

Merchandise Item

Price Range (USD)

Acrylic Stands

$15.00 - $25.00

Character Badges

$6.00

Banners

$2.00 - $26.98

Posters

$5.99 - $17.04

Collectible Stickers

~$5.23

Official prices may look higher than what you see on some other sites. This is because real products use better materials and come with support from the seller. You also get peace of mind knowing your item is real.

Tip: Always compare prices with official sources. If you see a price that is much lower, you should be careful.

Suspicious Deals

Fake sellers often use low prices to trick buyers. You might see deals that look too good to be true, like a full-sized figure for the price of a small charm. These low prices are a big warning sign.

Watch out for these common pricing scams:

  • Prices much lower than what official stores charge.

  • Full-sized figures or plushies sold for the price of small items.

  • Unrealistic discounts, such as 60% off or buy-one-get-one-free.

  • Sellers using fake reviews or urgent "limited time" offers.

  • Unknown or new sellers with no history or ratings.

Scammers use these tricks to get your money or send you fake items. Sometimes, you may not get anything at all. HoYoverse warns that buying from unauthorized sellers can even put your game account at risk.

Trusted sellers and official stores may charge more, but you get real products and support. If you see a deal that looks too good, it probably is. Always check the seller’s reputation and compare prices before you buy.

Seller Reputation

Picking a good seller helps you stay away from fake Genshin Impact items. There are a few ways to check if a seller is safe before you buy Authentic Merch.

Reviews

First, read what other buyers say in reviews and ratings. You can find these on the seller’s website or trusted shopping sites. Look for comments about how good the product is, how fast it ships, and if customer service helps. Buyers will say if they got real items or had trouble with fakes. Check if the seller shows clear pictures of the product and anti-counterfeit labels. Compare prices with official stores to see if a deal looks strange.

Seller Review Criterion

What to Check or Do

Reason / Purpose

Seller Reputation

Read buyer reviews and ratings

Avoid scams and unreliable sellers

Official Licensing

Verify logos and authorization from miHoYo or HoYoverse

Ensure product authenticity

Product Details

Inspect clear photos and anti-counterfeit labels

Detect fake or unofficial merchandise

Price Comparison

Compare prices with official stores

Identify suspiciously low or fake offers

Return and Refund Policies

Review store policies before purchase

Know your rights and recourse options

Secure Payment Methods

Use credit cards or PayPal

Protect your money from fraud

Order Tracking

Save confirmation and tracking numbers

Monitor delivery and resolve issues

Limited Editions

Act quickly on rare items

Avoid missing out on authentic limited products

Policies

Always look at the seller’s return and refund rules. Official sellers give refunds for broken or wrong items. They do not take returns if you just change your mind or pick the wrong size. Pre-orders usually cannot be refunded. Unofficial sellers almost never help or give refunds. They might not promise good quality or protect buyers. Stay away from sellers who do not show clear rules or use unsafe payment ways.

Aspect

Official Sellers

Unofficial Sellers (Fan-made/Counterfeit)

Customer Service

Available; support for damaged or incorrect items

Generally none; no refunds or support

Refunds

Allowed for quality defects or wrong shipments

Not available

Pre-order Payment

Upfront payment required

Not specified; likely no formal process

Returns for Size/Change of Mind

No free returns; store credit may be offered

No returns or refunds

Quality Assurance

Guaranteed by official source

No quality assurance; possible imperfections

Shipping Issues

Insurance covers lost/damaged items; claims possible

No protections or claims

Buyer Protection

Payment via PayPal or credit cards with protection

No buyer protection; avoid insecure payment methods

Community Feedback

You can learn a lot from other Genshin Impact fans. Collectors share tips to spot fake items and warn about bad sellers. They answer questions about real figures and packaging. Many use sites like MyFigureCollection to track fake items and report scams. Ask for close-up photos and compare them to official ones. Community advice helps you stay safe and avoid scams.

Tip: Join Genshin Impact fan groups or forums. You can ask questions and get help from collectors who know a lot.

Fake Trends 2025

Common Counterfeits

You will see new types of fake Genshin Impact items in 2025. Many fakes look real at first, but you can spot them if you know what to check. Some common trends include:

  • Missing official logos or using old versions of the logo.

  • No holographic stickers or fake stickers that do not shine.

  • Boxes without serial numbers or with numbers that do not match any official records.

  • Dropshipped items from sites like AliExpress or unknown online shops.

  • Blurry or copied product photos instead of real pictures.

  • Fan-made items sold as official products.

A quick way to spot these fakes is to compare the packaging and photos with those from official stores. If you see spelling mistakes or strange colors, you should be careful. Many fake sellers use thin boxes and poor-quality printing. Always look for clear branding and anti-counterfeit labels.

Note: If a seller cannot answer questions about where the product comes from, you should avoid buying from them.

Scam Tactics

Scammers use many tricks to get your money. You can protect yourself by knowing what to watch for. Here are some common scam tactics in 2025:

  1. Sellers offer deals that seem too good to be true, like huge discounts or rare items at low prices.

  2. They use fake reviews or no reviews at all.

  3. Some websites have spelling errors or strange web addresses.

  4. Sellers may pressure you to buy quickly or say the deal will end soon.

  5. They refuse to show real photos or only use copied images.

  6. Some ask for payment outside secure platforms or want you to share personal details.

You can avoid scams by following these steps:

  • Check the seller’s reputation and read reviews.

  • Make sure the product has official logos and anti-counterfeit labels.

  • Compare prices with official stores.

  • Use secure payment methods like credit cards or PayPal.

  • Review the store’s return and refund policies.

  • Track your order with a confirmation number.

Tip: Never share your password or payment details outside a secure site. If something feels wrong, trust your instincts and look for another seller.

Suspect a Fake

If you think you have bought a fake Genshin Impact item, you should act quickly. You can protect yourself and help other fans by following these steps.

Report

You should always report counterfeit items. This helps stop scammers and keeps the community safe. Here is what you can do:

  1. Contact the platform where you bought the item. Use their report or complaint system.

  2. Send clear photos of the product, packaging, and any missing logos or stickers.

  3. Write a short description of why you think the item is fake.

  4. Report the seller to the official Genshin Impact support team or HoYoverse.

  5. Share your experience in fan groups or forums to warn others.

Tip: Reporting fake items helps protect other fans from scams.

Return

If you receive a fake product, you should try to return it. Many platforms have buyer protection policies. Follow these steps:

  • Check the return policy of the store or website.

  • Contact customer service and explain the problem.

  • Provide photos and your order details.

  • Ask for a refund or exchange for a real item.

  • Keep all messages and receipts as proof.

Some sellers may refuse returns. If this happens, contact your payment provider (like PayPal or your credit card company) to dispute the charge.

Protect Yourself

You can avoid future problems by staying alert. Here are some ways to protect yourself:

  • Always buy from official stores or trusted sellers.

  • Double-check for logos, holo stickers, and serial numbers.

  • Read reviews and ask for real photos before you buy.

  • Use secure payment methods that offer buyer protection.

  • Join Genshin Impact communities to learn about new scam tactics.

Note: Staying informed helps you spot fakes and keeps your collection safe. Only buy Authentic Merch from trusted sources.


You can tell if Genshin Impact merchandise is fake by looking for official logos, shiny holo stickers, and serial numbers. Always check prices at trusted stores and read what buyers say about the seller. Share your stories about scams to help others avoid losing money or getting banned. Buying from official sellers means you get good quality and help stop fakes. Ask questions in fan groups and watch out for new scam tricks. What you know helps keep everyone safe and makes collecting more enjoyable.

FAQ

How can you quickly check if Genshin Impact merch is real?

Check the box for the official logo. Look for a shiny holo sticker and a serial number. Compare pictures with those from the official store. If something seems strange, do not buy it.

Where should you buy authentic Genshin Impact merchandise?

Buy from official stores like HoYo Toys or AmiAmi. The miHoYo Tmall store is also safe. Licensed retailers and verified sites sell real products. Stay away from dropship sites and unknown sellers.

Tip: Always read reviews about the seller before buying.

What should you do if you receive a fake item?

Contact the seller and ask for a refund. Send clear photos and your order details. If the seller says no, open a dispute with your payment provider. Report the fake item to HoYoverse. Share your story with other fans.

Why do fake items often cost less than official merch?

Fake sellers use low prices to get buyers. They use cheap materials and skip quality checks. Official merch costs more because it uses better stuff and gives support.

Official Merch

Fake Merch

High quality

Poor quality

Real logos

Missing logos

Secure packaging

Thin packaging

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