Genshin Impact Merchandising lets fans buy things from their favorite game. Fans can get figures, plushies, and clothes. There are special collections for different characters. Online stores make shopping fun and easy. These stores help fans get excited and buy more. Stickers are very popular and sell a lot each month. Amazon sells over 200 stickers every month. Banners and posters are also popular with stores. Stores order banners and posters again and again. Special sales happen during certain seasons. Limited-time character banners make fans want to buy more. These banners help sell more game items and merchandise. miHoYo lets fans make their own creations. This helps official and fan-made products grow.
Beginnings
Early Official Products
Genshin Impact Merchandising began with just a few items. miHoYo showed the first products at Bilibili World 2023. Fans liked these items because they were special from the game.
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Badges had pictures of characters.
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Acrylic keychains showed Paimon, Lumine, and Aether in cool outfits.
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Soft pillows had different artwork.
These items were only sold at the event. Fans thought the quality was very good. Collectors wanted them because they were official. miHoYo picked characters that players liked most. This made fans excited for new products.
Note: The first official products were well-made and looked great. Fans liked having real items from the game.
Fan Creations
Fans made their own Genshin Impact merchandise early on. Hoyoverse let fans sell their creations if they followed rules. This helped fans be creative and helped small shops grow. Fans made stickers, pins, and art prints of their favorite characters.
The community was very happy. People posted their art online. This helped more people learn about the game. The number of players went from 16 million to 63 million in two years. Fan-made items helped advertise the game for free. New fans joined because of these products. Hoyoverse’s open rules made fans feel important and want to help.
Expansion
New Categories
Genshin Impact Merchandising has grown a lot since it started. The brand now sells many different things. Fans can buy items to use, collect, or show off. The table below lists new types and examples:
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Category |
Examples / Subtypes |
|---|---|
|
Figures |
General Figures, Nendoroids, Figma, Pop Up Parade, Prize Figures, Cast-Off (18+) |
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Plush toys |
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Covers, Pillow Bodies |
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Kitchen Items |
Cups, Mugs, Plates, Chopsticks, Bento Boxes |
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General Goods |
Mousepads, Towels, Keyholders, Calendars, Posters |
Fans can show their love for the game in many ways. Kitchen items and dakimakura covers are new and reach more fans. Selling more types of merchandise helps the brand make more money. The brand’s net worth went from $100 million in 2022 to $1 billion in 2025. This happened because more fans bought new products.
Pop-Up Stores
Pop-up stores help more people learn about Genshin Impact Merchandising. These stores open in cities for a short time. For example, Scarborough had a pop-up store with special items. Pop-up events have cool displays and rare goods. Fans can meet others who like the game. These stores make fans excited and help the brand grow.
Online Platforms
Online platforms help fans everywhere buy Genshin Impact merchandise. MiHoYo sells official items on Tmall, a Chinese website. Fans in other countries use sites like AmiAmi, Good Smile, and Crunchyroll. Proxy services like Superbuy help fans order from Tmall and ship items worldwide. Shopify lets sellers make their own stores and sell to fans everywhere. These online choices help fans get what they want, even if they live far away.
Note: Online platforms and pop-up stores work together. They help fans everywhere get Genshin Impact merchandise.
Genshin Impact Merchandising Milestones
Major Releases
Genshin Impact Merchandising has had many big releases since launch. Limited edition figures, like the Xiao figure, are very popular with collectors. These figures are special because they look detailed and use rare materials. Collectors like them for their beauty and because there are not many made. The Windblume Festival badge series in 2023 was also a huge success. Fans bought these badges in blind boxes. Sales reached over 10 million yuan in one day. This shows how much fans love special releases.
Some important releases are:
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Character figures with lots of detail
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Blind box badge series for events
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Official plush toys and themed accessories
These items often sell out fast. Fans get excited for each new release. Many products become collector’s items.
Note: Limited edition items get a lot of attention from fans and the media. They help Genshin Impact Merchandising become more popular.
Collaborations
Genshin Impact Merchandising works with many famous brands. These partnerships bring new products and help more people learn about the brand. Some big collaborations are listed in the table below:
|
Brand |
Collaboration Product Description |
Price (USD) |
|---|---|---|
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Logitech |
Kamisato Ayaka-themed mouse and keyboard gift box, exclusive design |
$410 |
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OnePlus |
Special edition smartphones with Genshin Impact themes, themed accessories and packaging |
$660 - $964 |
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Redmi |
Smart Band Pro 8 themed around Childe, custom wrist band, charger, posters |
$183 |
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Genshin Impact Official |
Sayu Sleeping Kit and Slime Plush Key Purse |
$53 - $87 |
Genshin Impact also teamed up with Charlotte Tilbury to make beauty boxes inspired by Mona Megistus. These boxes have skincare and makeup, plus in-game bonuses. The beauty boxes were sold online in more than 35 countries. This shows how far these collaborations reach.
Other partnerships, like KFC, Cadillac, and OPPO, made limited-edition items. These products mix the game’s story and characters with real-world things. Collaborations get media attention and help fans feel closer to the game.
Events
Events are very important for Genshin Impact Merchandising. In-game events often connect to real products, making things more fun for fans. The Marvelous Merchandise event is a good example. This event has happened many times and always brings new items for fans.
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Event Name |
Start Date |
End Date |
|---|---|---|
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Marvelous Merchandise |
October 26, 2020 |
November 2, 2020 |
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Marvelous Merchandise |
January 23, 2021 |
January 30, 2021 |
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Marvelous Merchandise |
April 16, 2021 |
April 23, 2021 |
During these events, players can win rewards in the game. Sometimes they can buy special merchandise too. Real-world events, like pop-up stores and themed cafes, let fans buy exclusive items and meet other players.
Genshin Impact Merchandising is different from other gacha games. Most games only give in-game rewards. Genshin Impact offers real-world products and partnerships. The chart below shows how Genshin Impact compares to other games:
Tip: Genshin Impact Merchandising uses both in-game and real-world events. This keeps fans interested and helps build a strong community.
Fan Influence
Authorization Guidelines
miHoYo has rules for fans who want to make and sell Genshin Impact merchandise. These rules keep the brand safe and let fans be creative. The table below lists the main rules:
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Guideline Aspect |
Details |
|---|---|
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Labeling |
Products must say “fan-made merchandise” on the product page. |
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Product Description |
No claims of official status allowed. |
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Use of Official Materials |
Fans cannot use or change official images or designs. |
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Quantity Limits (Individuals) |
Up to 200 units of hobby merchandise can be sold without declaration. |
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Quantity Limits (Fan Groups) |
Groups can sell up to 200 units without authorization. |
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Authorization Required |
Needed for fan-made figures and sales above quantity limits. |
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Intellectual Property Rights |
Fan creators cannot register trademarks or copyrights for fan art or merchandise. |
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Sales of Novels/Films by Individuals |
Limited to 500 units before needing authorization. |
Fans can make and sell their own things, like art prints or pins, if they follow the rules. Small sellers can sell up to 500 items before they need permission. Fan groups can sell up to 200 items. Merchandise must not break any laws or hurt miHoYo’s name. These rules help fans feel safe to share their work.
Tip: Simple rules help fans know what they can do. This makes the community friendly and creative.
Community Impact
Official and fan-made merchandise both help Genshin Impact Merchandising grow. miHoYo lets fans sell small amounts of their own goods. Most game companies do not allow this. Fans can make art, cosplay, and props. Small sellers at conventions usually do not reach the limit, so they can keep selling.
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Fans need permission for each character and type of item.
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Big fan businesses have more rules.
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Copying official works is not allowed.
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Non-commercial fan art and costumes are still popular.
This open policy makes the community active and fun. Official events, like the Dodo Pizza campaign, show how fans help sales and events. Thousands of fans in Turkey joined the pizza event and bought merchandise. Mixing official and fan-made products makes everything more exciting.
Genshin Impact Merchandising Today
Popular Products
Fans can buy many cool products from Genshin Impact Merchandising. Official stores like GenshinMall sell figures, badges, keyrings, standees, and posters. These items come straight from official sellers and ship everywhere. Fans can preorder items and pay safely online. Special deals, like the Samsung Z Fold 4 Genshin Impact Edition, make collectors excited for rare things.
The table below lists some top-selling products and their prices:
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Product Name |
Product Type |
Price (GBP) |
|---|---|---|
|
Character Finger Doll Charm |
Official Character Doll |
£10.99 |
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Character Bracelet |
Official Bracelet |
£8.99 |
Lots of fans buy shirts and hoodies with game elements. Designs show characters like Zhongli and Hu Tao. These shirts and hoodies cost about $11.70. Fans also buy perfume inspired by Inazuma for $14.49. Music boxes with favorite characters are on sale from $97.50 to $34.12. Metal bookmarks show Itto, Xiao, and Kazuha. These products get great reviews and sell thousands every month.
Tip: Fans like collecting both official and fan-made items. Good quality and fun designs keep everyone interested.
Global Reach
Genshin Impact Merchandising is popular all over the world. Official stores ship to many countries, so fans everywhere can buy what they like. Online shops like GenshinMall, AmiAmi, and Crunchyroll help fans order easily. Proxy services let fans buy from stores that do not ship to their country.
Pop-up stores open in big cities and bring lots of people. These stores have special items and cool displays. Fans go to pop-up events to meet others and share their love for the game. Deals with brands like Samsung and Charlotte Tilbury show Genshin Impact’s worldwide reach. Beauty boxes and tech products are sold in more than 35 countries.
Note: Shipping everywhere and local events help Genshin Impact Merchandising grow. Fans from many places can join and collect special items.
Future Trends
Genshin Impact Merchandising will keep getting better. Pop-up stores with character themes are happening more often. These stores have special decorations and unique items. Fans like posting about their visits online, which helps the brand get bigger.
Licensing is very important for selling merchandise. Characters help make lots of money from licensed products. Pop-up stores show that video games can sell as much as movies and cartoons. Technology is changing how fans buy and use merchandise. Virtual worlds and metaverse experiences let fans explore and meet others. Free-to-play games with in-game buying bring more fans and more sales.
Working with other brands is also changing things. Deals with fashion and lifestyle brands, like Charlotte Tilbury, give fans new products. These partnerships reach people who use digital media and add more types of merchandise.
Tip: New tech and creative deals will keep Genshin Impact Merchandising fun. Fans will see more cool experiences and special products soon.
Genshin Impact merchandising has changed a lot since the game launched. Fans helped shape the market with creative ideas and strong support. miHoYo’s open rules let fans join in and share their work. New products and events keep the community excited. Many people now collect items from around the world. Future trends may bring more technology and new ways to connect fans.
FAQ
What types of Genshin Impact merchandise are most popular?
Fans like to buy figures, plushies, and keychains. Many fans also collect clothing, posters, and badges. Limited edition items sell out very fast. These things help fans show they love the game every day.
Where can fans buy official Genshin Impact merchandise?
Official stores like GenshinMall, AmiAmi, and Crunchyroll have many products. Pop-up stores in big cities sell special items too. Online shops let fans from many countries order safely.
Can fans sell their own Genshin Impact creations?
miHoYo lets fans sell a small number of their own items if they follow the rules. Products must say “fan-made” and not use official pictures. Fans can sell up to 200 items without needing special permission.
How do collaborations affect Genshin Impact merchandise?
Working with brands like Logitech and Charlotte Tilbury makes special products. These partnerships bring new fans and offer cool items. Many collaborations reach people all over the world and make the game more popular.
Are there any tips for new collectors?
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Start with small things like keychains or badges.
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Read reviews before you buy anything.
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Look for limited edition items.
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Join online groups to learn from other fans.
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Always buy from sellers you trust.
