You like Genshin Impact merch, right? Here are the top trends you should watch for in 2025:
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Limited-edition figures and plushies
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Cosplay-inspired streetwear
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Brand collabs with big names
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Mystery bags and trading cards
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Smart tech accessories
Genshin Impact fans live all around the world. Look at these new stats:
Demographic Characteristic |
Detail |
---|---|
Total Users |
Over 300 million worldwide |
Age Distribution |
70% are between 18 and 30 years old |
Gender Distribution |
60% male, 40% female |
There are lots of young fans and collectors. You will see tough competition and cool new merch drops all year.
Figures
Design Trends
Figure designs get better every year. In 2025, figures will look even cooler. The Yae Miko action figure has bright colors and nice hair. New characters like Ineffa and Ifa have their own figures too. These figures show off fun poses and neat accessories. Some figures have faces or hands you can swap. You can make your favorite scenes at home.
Fans really like limited-edition figures. These special ones might shine or have extra clothes. You can only buy them at certain times or events. If you want the newest figure, you must hurry. Preorders last a short time, and top figures sell out fast.
Tip: Visit the Hoyoverse Merch Shop for worldwide releases. You can buy figures from almost anywhere now!
Collector Appeal
Figures are a must-have for Genshin Impact fans. You can put them on your desk, shelf, or in a glass box. Some collectors want every version of a character. Others just get their favorites. Finding rare figures is exciting and fun.
Some figures have event stamps or special boxes. These things make them worth more money. If you trade or sell, limited editions often keep or gain value. Online groups help you learn about new figures and share your collection.
Figures help you enjoy your favorite characters. They let you show your love for the game in a cool way. If you are new or have lots already, 2025 will bring something fun for everyone.
Apparel
Fashion Styles
You see new styles every season. Fans love shirts with bold prints and bright colors. Hu Tao graphic tees are everywhere. You spot them at conventions, online shops, and even in pop-up stores. Limited edition shirts sell out fast. You might find cool prints with your favorite characters or symbols.
Official stores like HoYoverse, Whotao.com, and Animon Life Official offer authentic gear. You get shirts, hoodies, and hats that show off your fandom. Online retailers and fan groups share news about new drops. You can join the hype and grab exclusive items before they disappear.
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Limited edition shirts and prints
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Accessories like hats and bags
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Event-only releases at pop-ups
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Early purchase perks for new drops
Tip: If you want the rarest items, watch for pop-up events and limited stock alerts. These moments create buzz and set new trends.
Cosplay Influence
Cosplay changes how you dress every day. You see fans wearing clothes inspired by their favorite characters. Some shirts look like costumes. Hoodies and jackets use colors and patterns from the game. You can mix cosplay pieces with streetwear for a unique style.
Collaborations make things even more exciting. The Coca-Cola campaign in Japan brought exclusive shirts and accessories. Project KE in New York City had special event gear. These partnerships give you themed collectibles that everyone wants. You get to wear something that feels special and rare.
Pop-up events push new trends. You meet other fans, trade style tips, and show off your outfits. Limited stock means you need to act fast. You shape the fashion scene with every new piece you buy.
Event |
Exclusive Apparel |
Location |
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Coca-Cola JP |
T-shirts, hats |
Japan |
Project KE |
Hoodies, bags |
New York City |
You help set the trends. Your choices inspire others. Every new release brings fresh looks and new ways to show your love for the game.
Plushies
New Designs
Plushies look cuter every year. You see new plushies for each season or event. Rainy weather plushies are very popular now. These plushies wear small raincoats and hold tiny umbrellas. Some plushies dress for spring, summer, or winter holidays. Some have soft pastel colors. Others have bright patterns. You might see plushies with hats, scarves, or mini backpacks.
Collectors like to find plushies for each season. These plushies only come out for a short time. Limited releases make each plushie special. You might find them at pop-up stores or online. If you want the newest plushie, you must hurry. These plushies sell out fast and become rare.
Tip: Watch official merch shops and event news. You never know when a new plushie will show up!
Fan Favorites
You probably have a favorite plushie character. Some plushies become favorites right away. Fans love plushies of Paimon, Qiqi, and Klee. These plushies appear at every event and sell out quickly. Fans share pictures of their plushie collections online. Plushies make great gifts and look cool on your shelf or bed.
Event-only plushies are very exciting. At the 'Genshin minini POP-UP' in Times Square, big crowds waited for photos and special plushies. Rare plushies and fun displays make these events popular. You get a plushie that is only at the event. This makes your collection special. Collectors love finding rare plushies and showing them off.
Plushie Type |
Where to Find |
Why Fans Love Them |
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Rainy Weather Plush |
Seasonal Drops |
Cute outfits, limited |
Event Exclusives |
Pop-Up Stores |
Rare, selfie-ready |
Classic Characters |
Online & Events |
Fan favorites |
Plushies add fun and color to your collection. You can cuddle them, display them, or trade them with friends. Every new plushie gives you something fun to enjoy.
Collaborations
Brand Partnerships
Big brands work with Genshin Impact more each year. These team-ups give you special items that mix the game with real-life things. In 2025, you can get beauty boxes, gaming gear, and even cool phones. Here are some of the best team-ups:
Brand |
Collaboration Product Description |
Price Range (USD) |
---|---|---|
Charlotte Tilbury |
Beauty boxes inspired by Mona Megistus, with skincare, makeup, and in-game bonuses |
N/A |
Logitech |
Kamisato Ayaka-themed gaming mouse and keyboard gift box |
$410 |
OnePlus |
Special edition smartphones and themed accessories |
$660 - $964 |
Redmi |
Smart Band Pro 8 themed around Childe, with custom wrist band and posters |
$183 |
Genshin Impact Official |
Sayu Sleeping Kit and Slime Plush Key Purse |
$53 - $87 |
You also see fun stuff from KFC, Cadillac, and OPPO. These brands make food, cars, and tech with Genshin Impact themes. The Charlotte Tilbury beauty boxes look fancy with blue and gold colors. You get makeup, skincare, and rewards for the game. These boxes sell in over 35 countries, but only for a short time.
Exclusive Releases
You need to buy these items before they are gone. Most team-ups let you preorder or buy for a short time. If you wait, you might not get one. Some things only sell in certain places or at events like Dokomi 2025, where you can get Genshin Impact soda cans.
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Preorder gifts and quick sales make you want to buy fast.
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Some things only sell in some countries, so they feel special.
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Short events and country-only items make these things worth more.
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If you miss out, you might want the next item even more.
Tip: Watch for preorder times and check if you can get it where you live. Set reminders so you do not miss out!
These special items are cool for fans and collectors. You get something rare that shows you love Genshin Impact and your favorite brands.
Events
Pop-Ups
You walk into a pop-up store and feel the excitement right away. The displays look amazing. You see life-size standees, glowing signs, and themed decorations everywhere. Pop-up stores have appeared in cities like Chicago, Ireland, and Malaysia. Each one brings something special. You might find a wall covered in character art or a spot for selfies with your favorite hero.
At these stores, you get to shop for exclusive items. Some merch only sells at the pop-up. You might grab a plushie, a keychain, or a shirt that you cannot find online. Fans line up early. The best items sell out fast. You meet other fans, trade stories, and show off your finds. The whole place feels like a mini festival.
Tip: Check event dates and locations early. Some pop-ups last just a few days. If you want the rarest merch, plan your visit ahead of time!
Hoyo Fest
Hoyo Fest takes the fan experience to the next level. You join a crowd of excited players. The event space bursts with color and music. You see cosplayers, themed food, and live shows. Hoyo Fest happens in many countries, so you might find one near you.
Exclusive merch drops at Hoyo Fest always create a buzz. You can buy limited-edition figures, plushies, and art prints. Some items feature special event stamps or packaging. These pieces become collector favorites. The demand is huge. Many fans try to get everything before it sells out.
You also get to join games and win prizes. Sometimes, you can meet voice actors or artists. Every Hoyo Fest feels different, but each one brings you closer to the world of Genshin Impact.
Collectibles
Mystery Bags
You never know what you will get with a mystery bag. That is what makes them so much fun! Mystery bags and blind boxes have become a huge trend for Genshin Impact fans. You might open a bag and find a writing pen, a chibi sticker, or even a mini figure. Some bags have post stamp stickers or other cute surprises. Sellers often let you pick a theme or even customize your bag, so you get something that feels special.
Fans love these because every bag is a new adventure. You can collect them, trade with friends, or give them as gifts for birthdays and holidays. Many people buy mystery bags for special occasions. The excitement of opening a surprise makes every bag feel like a little celebration.
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Blind boxes and mystery bags sell out fast.
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You can find them online and at events.
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Some sellers offer made-to-order options for a personal touch.
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Fans from all over the world join in the fun.
Tip: If you want the rarest items, check reviews and look for sellers with lots of positive feedback. High sales numbers mean the community trusts them!
Trading Cards
Trading cards bring another layer of excitement to collecting. You can find cards with your favorite characters, scenes, or even shiny, rare designs. Each pack holds a mix of common, rare, and ultra-rare cards. Some cards have special art or holographic effects that make them stand out.
Collectors love to hunt for the rarest cards. You can trade with other fans at events or online. Some community events even host trading card games or swap meets. You might build a whole binder of your favorite characters or try to complete a full set.
Rarity Tier |
Description |
Collector Value |
---|---|---|
Common |
Easy to find |
⭐ |
Rare |
Special art or effects |
⭐⭐ |
Ultra-Rare |
Limited print, holographic |
⭐⭐⭐ |
Trading cards and mystery bags help you connect with the Genshin Impact community. You get to share, trade, and celebrate your favorite game in a fun, hands-on way.
Home & Lifestyle
Decor Items
You can make your room feel cozy with Genshin Impact decor. Many fans like bedding sets with bright pictures of their favorite characters. Some people pick big, bold designs. Others like soft patterns that fit any room. You might see pillows with cute chibi faces or blankets with game scenes. Wall art and standees help make your space special. In Europe and America, Mondstadt standees are very popular. In China, Liyue tea sets add a fancy touch to the table.
Fans use keychains and badges as small decorations. You can hang them on bags or pin them to boards. Some people put them on shelves to show off their style. Plush toys are also great for decorating. You can put them on your bed or desk. They add color and make your room feel comfy.
Tip: Try mixing bold and simple items. This helps your room look unique and fun!
Everyday Use
You can find lots of daily items with game designs. Mugs, water bottles, and kitchen stuff have cute character art. Some fans use keyboards and earphones that match their favorite themes. These things make your day more fun and special.
Hats and bags let you take the game with you. You might see someone with a hoodie that has a small emblem. Some people use tote bags with hidden designs. These products look cool and are useful every day.
HoYoverse makes it easy to find these items everywhere. They work with local teams to make things for different cultures. You might see a French wine bottle with a special label. Some cars, like Cadillac, have themed details too. This means you can find something cool no matter where you live.
Product Type |
Popular Example |
Where to Find |
---|---|---|
Bedding |
Character comforters |
Online, pop-ups |
Kitchenware |
Themed mugs, plates |
Official stores |
Tech Accessories |
Keyboards, earphones |
Global retailers |
Decor |
Standees, wall art |
Events, online shops |
Tech Accessories
Smart Features
You want your gear to stand out, right? Tech accessories in 2025 will make your setup pop. LED integrations are everywhere. You can grab a mouse pad that glows with your favorite character’s colors. Some keyboards light up with custom patterns. You press a button, and the lights change to match your mood or the season. Smart phone cases now have tiny screens. These screens show animations or flash when you get a message. You can even set your case to light up when you win a game.
Fans love smart features because they add fun to daily life. You get a keyboard that reacts when you type fast. Some headphones have lights that pulse with music. You see these cool gadgets at pop-up stores and online shops. Preorder windows open early, so you need to act fast. The best tech sells out in minutes.
Tip: Sign up for alerts from official merch shops. You get first dibs on new releases and preorder bonuses.
Customization
You want your tech to feel personal. Customization is a huge trend. You pick phone cases with your favorite character or scene. Some cases let you swap out the design whenever you want. Keyboards come with extra keycaps. You choose colors and icons to match your style. Mouse pads offer different sizes and prints. You can even order a mouse pad with your name on it.
Fans share their setups online. You see photos of glowing desks and themed accessories. Some people use stickers and decals to add flair. You can join online groups to trade tips and find rare items. Custom tech makes your space unique. You show off your love for the game every time you use your phone or computer.
Accessory Type |
Custom Options |
Where to Buy |
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Phone Case |
Swappable designs |
Online, pop-ups |
Keyboard |
Extra keycaps, LEDs |
Official stores |
Mouse Pad |
Personalized prints |
Global retailers |
You get to build a setup that fits you. New tech trends make it easy to upgrade and show your style.
Digital Merch
NFTs
NFTs are changing how you collect digital items. You can now own a piece of Genshin Impact art that no one else has. These NFTs might show your favorite character or a special scene from the game. You get a digital certificate that proves you own it. Some NFTs even come with cool extras, like in-game rewards or early access to new content.
Buying an NFT is easy. You visit the official marketplace or a trusted partner site. You pick the NFT you want and pay with digital currency or a credit card. After you buy it, the NFT goes into your digital wallet. You can view your collection anytime. If you want, you can trade or sell your NFT to other fans.
Tip: Always use official links and double-check the website before you buy. This keeps your collection safe!
Art Drops
Art drops give you a chance to grab limited digital art. These drops happen during special events or holidays. You might see new wallpapers, animated scenes, or exclusive character art. Some art drops only last a few hours. You need to act fast if you want to add them to your collection.
You can download your art right after you buy it. Some art drops let you print your art at home. Others stay digital, so you can show them off on your phone or computer. Fans love to share their favorite art on social media. You can join online groups to talk about new releases and trade with other collectors.
Digital Merch Type |
How to Get It |
Where to Store |
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NFT |
Buy on marketplace |
Digital wallet |
Art Drop |
Download or claim |
Device or cloud |
Digital merch lets you enjoy Genshin Impact in a new way. You get to own, trade, and show off your favorite art anytime.
Design & Quality
Luxury Appeal
You want your merch to feel special, right? In 2025, you will see more items that look and feel like luxury goods. Companies use better materials, like soft velvet for plushies or real metal for pins. Some figures come in fancy boxes with gold trim. You might even find bedding sets that feel like something from a high-end hotel.
Collectors love these upgrades. When you buy a limited-edition item, you get more than just a toy or shirt. You get something that lasts. Many fans display these pieces in glass cases or on special shelves. The packaging looks so good, you might not even want to open it!
Note: Luxury merch often comes in small batches. If you see something you love, grab it before it’s gone.
Sustainability
You care about the planet, and so do merch makers. Many brands now use recycled fabrics and eco-friendly inks. Some plushies use stuffing made from recycled bottles. You might notice less plastic in the packaging. Companies want you to feel good about your purchase.
There is a big shift toward quality over quantity. Brands focus on making fewer items, but each one is better. They use data to see what fans like most. For example:
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Ads teach you about the game and build a strong bond with characters.
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Companies track downloads, sales, and player habits to learn what you want.
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Influencer marketing helps brands reach fans who care about quality.
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Smart ads on TV and online help companies find the right buyers, not just more buyers.
This approach means you get merch that feels special and lasts longer. You see less waste and more thoughtful designs. When you buy, you support a smarter, greener way to collect.
You have seen the hottest Genshin Impact merch trends for 2025. These new releases bring excitement and fresh style to your collection. If you want to stay ahead, sign up for alerts and check seller reviews before you buy. Watch out for fakes and always look for official labels. Shipping can take time, so track your orders and talk to sellers if you need help. Share your favorite finds and predictions with other fans. The future of Genshin Impact merch looks bright, and you can help shape it!
Tip: Collect what makes you happy and enjoy every new drop. Your collection tells your story.
FAQ
How do you spot fake Genshin Impact merch?
Look for official logos and check seller reviews. Buy from trusted shops like the Hoyoverse Merch Shop. If the price seems too low or the packaging looks odd, it might be fake.
Where can you buy limited-edition items?
You find limited-edition merch at pop-up stores, official online shops, and special events. Watch for announcements on social media. Set reminders so you never miss a drop!
What should you do if your order gets delayed?
Contact the seller or store right away. Ask for tracking updates. Most shops help you solve shipping problems. Stay patient and keep checking your email for news.
Can you trade or sell your merch with other fans?
Yes! You join online groups or visit fan events to trade or sell items. Always check the rules before you post. Trading helps you grow your collection and meet new friends.